Our thoughts and insights on digital world transformation and brand innovation.
Independence Day 2026: Freedom from Ignorance, Misinformation, and Social Prejudice
Design insights AUG 14, 2026
By Zaina Rafique
The New Indian Startup Story Is About Growth With Responsibility
Design insights AUG 14, 2026
By Zaina Rafique
The Rebrand Wave: Why Big Companies Are Reinventing Themselves
Design insights AUG 14, 2026
By Zaina Rafique
The Branding Strategy That Made Parachute Unforgettable
Design insights AUG 12, 2026
By Zaina Rafique
The Rise of Tier 2 and Tier 3 India: Why Companies Must Redesign Their Growth Strategies
Design insights AUG 10, 2026
By Zaina Rafique
Design-Driven Businesses: Why Great Design is a Growth Engine
Design insights JUL 25, 2026
By SandCup
Pantone Colour Of The Year 2026: Brand Styles, Design & Identities
Design insights JAN 06, 2026
By Zaina Rafique
How to Build AI Systems That Truly Understand Context
AI & Design DEC 16, 2025
By Zaina Rafique
Generative AI and Cultural Stereotypes:
What Can Be Improved?
sandcup x ai JUL 25, 2025
By.Zaina Rafique
India Poised to Become a Global Design Hub
Design Culture June 27, 2024
By.Debopriya Bhattacharya
Mission (AI)mpossible: The Horror
of Human Vs ChatGPT
Design Culture Aug 18, 2023
By.Debopriya Bhattacharya
The Dog That
Dribbbled
Design Culture Nov 14, 2022
By. Debopriya Bhattacharya
Why is this Digital Design Studio breaking the Corporate Culture?
Design Culture May 25, 2022
By. Jenil Chavda
The Rise of AI-Generated Virtual Personas in the Digital Age
Design insights AUG 14, 2026
By Zaina Rafique
The Godrej Logo Debate: What It Reveals About Modern Rebranding
Design insights AUG 14, 2026
By Zaina Rafique
How is Uber a Good Example of Cross-Cultural UX
Design insights AUG 13, 2026
By Zaina Rafique
Why Design Is the Backbone of Successful Brand Activation
Design insights AUG 11, 2026
By Zaina Rafique
Why Product Design Fails: Functionality, UX Research, and User Trust
Design insights AUG 05, 2026
By Zaina Rafiques
10 Powerful Non-Design Books That Transform Your Design Thinking
Design insights JAN 13, 2026
By Zaina Rafique
Popular UI/UX Trends in 2025 That Didn’t Last
Design insights DEC 29, 2025
By Zaina Rafique
DIGIPIN By India Post:
A New Way to Manage Digital Addresses
sandcup insights AUG 18, 2025
By.Zaina Rafique
The Mysterious Business Failure
of WhatsApp
Design Culture Nov 14, 2022
By.Jenil Chavda
A Year Full of Challenges, Ambitions and Success: Sandcup's Yearbook
Design Culture Jan 23, 2024
By.Debopriya Bhattacharya
Sandskriti, Designing the
Culture of Creativity
Design Culture Nov 14, 2022
By.Jenil Chavda and Debopriya Bhattacharya
The Human Rangers-
Designing Rangolis and Dreams
Design Culture Nov 14, 2022
By.Minal Gandhi and Jenil Chavda
Natraj
Design Culture Jun 08, 2022
